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1933  	The company was

DELBANA was founded in 1933 by Goliardo Della Balda sen. As a young man, he immigrated to Switzerland with his family from the Republic of San Marino in the 1920s.

The family found a new home in Grenchen at the foot of the Jura mountain range– in those days already a stronghold of the watch industry. Goliardo gathered business experience in various different companies.

It was not long before he developed a passionate interest in watches, the upshot of which was the founding of DELBANA in 1933.

The name DELBANA derives from the original family name of the founder Goliardo Della Balda. The tower in the logo is intended to symbolise the continuing strong affiliation with his homeland. The three towers in the national flag of San Marino symbolised for him strength, independence and freedom. And these attributes were precisely what the DELBANA brand was intended to represent from then on!

From the 1930s to the 1950s, South America ranked among the company’s main markets. It was soon joined by important markets in Eastern Europe, notably Poland. Tens of thousands of mechanical DELBANA watches were sold in the communist countries where they were at times even accepted as a means of payment for other goods, even for foodstuffs!

The DELBANA brand is today still extremely well known throughout Eastern Europe.

At the start of the 3rd millennium, the DELBANA brand was integrated with the activities of DELMA Watch Ltd. and continued as an independent watch collection.

Daniel Kessler, a member of the 4th generation of the founding family, and Fred Leibundgut of DELMA WATCH LTD. are today responsible for the collection, quality and sales.

The reorientation of the collection has enabled many new markets to be opened up. Today, the highly fashionable ladies’ collection as well as the sporty models for men sells in many regions of the world, among them the Middle East as well as the Far East.

The remarkable price / performance ratio (in the lower price segment) is intended to appeal to a young, fashion-oriented target group seeking the right watch to match the current trend.

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